The Impact of Hospitals-owned Internet Hospitals on Third-Party Online Healthcare Platform
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Date
2025-01-07
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3479
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Abstract
The rapid development of hospital-owned Internet hospitals (referred to as Internet hospitals), supported by policies and accelerated by the pandemic, has inevitably impacted third-party online healthcare platforms (referred to as online healthcare platforms). The objective of this study is to examine how physicians’ participation in Internet hospitals affects patient volume on healthcare platforms. Through an analysis of staggered physician adoption of Internet hospitals, we find that patient volume on online healthcare platforms decreases following physician participation in Internet hospitals. This decline is attributed to competition from Internet hospitals for patients, rather than competition for physician effort. The impact varies based on the duration of a physician’s participation in Internet hospitals and their reputation on the online healthcare platforms. Longer participation intensifies the competitive effect, while physicians with higher reputations are able to mitigate this competitive effect. These findings provide valuable insights for manager of online healthcare platforms.
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IT Adoption, Diffusion, and Evaluation in Healthcare, competition effect, internet hospitals, online healthcare platforms, physician reputation, spillover effect
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10
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Proceedings of the 58th Hawaii International Conference on System Sciences
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Attribution-NonCommercial-NoDerivatives 4.0 International
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