Voulez-vous mlearn French for marketing? Le Marché App

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dc.contributor.authorZeleznik, Mari E.
dc.contributor.instructorHo, Curtis
dc.date.accessioned2012-04-24T05:59:24Z
dc.date.available2012-04-24T05:59:24Z
dc.date.issued2012-04-23
dc.descriptionMEd Final Project in ETEC
dc.description.abstractAbstract: Educators, especially in technologically advanced countries, have begun to take advantage of mobile devices to promote learning and study. Mobiles are recognized as valuable educational tools by many Universities and offered to attract students, according to the Horizon Report (2011). Mobile technology has great potential to develop learning relevant to foreign language (FL) learners of all ages, particularly to informal adult learners. Mobile learning (mlearning) allows lifelong learners immediate access to needed knowledge far from University settings. This instructional design project explores an iPad app as an informal learning tool to allow adult French learners visiting or living abroad access to necessary language in authentic, immediate, and real life situations. Mlearning represents an appropriate vehicle for learning language related to a particular daily activity and cultural event in any country. I created Le Marché, a website-based iPad app designed to teach the simple vocabulary and pronunciation necessary to complete a produce purchase in an open-air market in France. Attitudinal Survey results revealed that 79% of the respondents owned or intended to buy an iPad, while about 80% would be willing to use an app for FL study. All of the respondents showed acquisition of French vocabulary and structure through the module. Feedback indicated a desire to learn more French as well as interest in similar apps for learning other languages.
dc.format.extent8 pages
dc.identifier.urihttp://hdl.handle.net/10125/22480
dc.language.isoen-US
dc.relation.ispartofseriesn/a
dc.rightsby permission
dc.subjectTCC Conference Paper
dc.subjectmobile learning, language for specific purposes, French for adult learners, informal learning-French
dc.subject.lcshmobile learning, language learning app, French for specific purposes, mlearning, adult education, informal learning, French
dc.titleVoulez-vous mlearn French for marketing? Le Marché App
dc.typeConference Paper
dc.type.dcmiText

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ETEC 690, Spring 2012