Students’ Comprehension of Scientific Discussion: Using Eye-tracking Technique to Investigate the Effects of Social-media Messages on Television

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dc.contributor.authorInuzuka, Miwa
dc.contributor.authorTanaka, Yuko
dc.contributor.authorTsubakimoto, Mio
dc.date.accessioned2016-12-29T00:51:07Z
dc.date.available2016-12-29T00:51:07Z
dc.date.issued2017-01-04
dc.description.abstractThe present study explores the effects of social-media messages that are presented in television content. In particular, the retention of content and changes in attitude through watching television programs was investigated. Thirty participants were randomly assigned to one of two conditions: one that included social-media messages and one that omitted social-media messages. The participants’ eye movements as well as retention performance and attitude toward the topic discussed on the television program were measured. Attitude was measured using two subscales: one concerned with positive attitude and the other with skeptical attitude. Results indicated that the retention performance of participants who paid attention to the social-media messages longer was lower than that of participants who paid less attention. The participants’ attitudes changed after watching the television program but the effects of social-media messages were unclear for attitude change. The possibility of the appropriate use of social-media messages is also discussed.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2017.255
dc.identifier.isbn978-0-9981331-0-2
dc.identifier.urihttp://hdl.handle.net/10125/41409
dc.language.isoeng
dc.relation.ispartofProceedings of the 50th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectattention
dc.subjectattitude
dc.subjectlearning
dc.subjectsocial-media messages
dc.subjecttelevision programs
dc.titleStudents’ Comprehension of Scientific Discussion: Using Eye-tracking Technique to Investigate the Effects of Social-media Messages on Television
dc.typeConference Paper
dc.type.dcmiText

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