Decision Making Processes in Online Social Networks: A Comparative Analysis of Health and Financial Online Social Networks

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dc.contributor.author Sadovykh, Valeria
dc.contributor.author Sundaram, David
dc.date.accessioned 2016-12-29T00:46:58Z
dc.date.available 2016-12-29T00:46:58Z
dc.date.issued 2017-01-04
dc.description.abstract Health and finance are two aspects of life that are crucially important. Health and finance sites are the most frequently visited by online participants. The sheer volume of sites and the variety of information and advice available online on those two topics have left individuals with potentially greater support for their decision-making (DM) processes. This paper uses the Netnography qualitative research methodology to understand, explore, and identify the similarities and differences between, and unique features of Health and Financial Online Social Networks (OSNs). Specifically, this paper will study (1) the OSN - assisted DM process (2) the structure and sequence of DM phases in OSN’s and (3) the behaviour of OSN participants across networks. The results suggest that the DM process is supported in both types of OSNs, but the structure and the sequence of DM phases, as well as the participation style across participants on these networks are different.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2017.231
dc.identifier.isbn 978-0-9981331-0-2
dc.identifier.uri http://hdl.handle.net/10125/41385
dc.language.iso eng
dc.relation.ispartof Proceedings of the 50th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Anarchic decision-making
dc.subject Blended decision-making processes
dc.subject Comparative analysis
dc.subject Decision-making process
dc.subject Financial online social networks
dc.subject Health online social networks
dc.subject Netnography
dc.subject Rational decision-making
dc.title Decision Making Processes in Online Social Networks: A Comparative Analysis of Health and Financial Online Social Networks
dc.type Conference Paper
dc.type.dcmi Text
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