Driving the Use of Enterprise Social Media at Work: A Framework for Employees’ Adoption

Abstract

More and more organizations are using enterprise social media (ESM) to improve the efficiency of communication and collaboration. Although many studies have tried to investigate employees’ adoption of this technology, most only provide limited insights and fail to capture the differences between ESM and other information systems used in organizations. In this article, we introduce a framework for enterprise social media adoption at the individual level. Our framework is based on the unified theory of acceptance and use of technology (UTAUT) and enterprise social media affordances. It is necessary to divide employees’ usage behavior into three types: not use, contribute, and lurk. We propose that the affordances initiate new types of factors that drive the three types of employees’ usage behavior differently.