Intermittent Continuance of Smart Health Devices: A Zone-of-Tolerance Perspective

Abstract

Smart health and wearable devices have recently received widespread attention from practitioners and scholars. However, intermittent continuance behavior of users is considered to be one of the most important reasons hindering the development of smart health. To address this issue, the current study employs the zone-of-tolerance theory to explore the mechanisms through which intermittent continuance is evoked. In particular, this study develops two new constructs (i.e., performance superiority and performance adequacy), and proposes that they affect intermittent continuance via satisfaction and neutral satisfaction, respectively. Results demonstrated that the effects of the two new variables on intermittent continuance of smart health devices had been fully mediated. This study concludes with theoretical and practical implications.