Riding the Generative AI Wave: A Research Agenda for Navigating Tensions and Generating Value
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2025-01-07
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6303
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This paper sets out to explore the novel challenges and opportunities for value creation from Generative Artificial Intelligence (GenAI) and identify promising pathways for future research that can deeply inform practice. Drawing on insights from data executives globally and a case study, the research identifies three key emerging themes as crucial for understanding GenAI value: provider-driven model building and ownership, democratization of innovation and development, and localized model validation and application. These themes shed light on three set of tensions (need for speed versus transparency, democratizing innovation versus controlling risks, and automation efficiency versus knowledge preservation) that must be explored and resolved before business leaders can effectively advance their GenAI initiatives and find a path to value. Our proposed agenda addresses these tensions and aims to expedite socio-technical research regarding GenAI to keep pace with its rapid adoption.
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Practice-based IS Research, generative ai, practice-based research, research agenda, value creation
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10
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Proceedings of the 58th Hawaii International Conference on System Sciences
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Attribution-NonCommercial-NoDerivatives 4.0 International
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