Gender Stereotyping’s Influence on the Perceived Competence of Siri and Co.

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dc.contributor.authorErnst, Claus-Peter
dc.contributor.authorHerm-Stapelberg, Nils
dc.date.accessioned2020-01-04T08:05:40Z
dc.date.available2020-01-04T08:05:40Z
dc.date.issued2020-01-07
dc.description.abstractSome users express frustration with regard to virtual assistants due to their lack of perceived competence. To address this negative perception, we believe that technology companies should be aware of gender stereotypes. More specifically, it has been shown that males are attributed with rational competence more often than females. Drawing from the CASA paradigm, which states that people regularly assign human traits to computers, we expect that this stereotype might also be present for virtual assistants, i.e., male-voice virtual assistants are perceived as being more competent than female-voice virtual assistants. We test this hypothesis by conducting a controlled experiment which simulates a realistic interaction with differently voiced virtual assistants. The results indicate that gender stereotypes indeed play a role in the perception of the interaction. Male-voiced assistants are perceived more competent than their female-voiced counterpart which has practical implications in the design and development of devices that utilize these assistants.
dc.format.extent6 pages
dc.identifier.doi10.24251/HICSS.2020.544
dc.identifier.isbn978-0-9981331-3-3
dc.identifier.urihttp://hdl.handle.net/10125/64286
dc.language.isoeng
dc.relation.ispartofProceedings of the 53rd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectThe Diffusion, Impacts, Adoption and Usage of ICTs upon Society
dc.subjectcompetence
dc.subjectgender
dc.subjectvirtual assistant
dc.subjectvoice
dc.titleGender Stereotyping’s Influence on the Perceived Competence of Siri and Co.
dc.typeConference Paper
dc.type.dcmiText

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The Diffusion, Impacts, Adoption and Usage of ICTs upon Society