The Feasibility of Incentivizing Participation in an Online Social Network Weight Loss Program

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dc.contributor.authorPagoto, Sherry
dc.contributor.authorWaring, Molly
dc.contributor.authorOlendzki, Effie
dc.contributor.authorOleski, Jessica
dc.contributor.authorMay, Christine
dc.contributor.authorEvans, Martinus
dc.date.accessioned2016-12-29T01:26:34Z
dc.date.available2016-12-29T01:26:34Z
dc.date.issued2017-01-04
dc.description.abstractEngagement in online social network-delivered weight loss interventions is a predictor of weight loss. Incentivizing engagement in a subset of participants may increase group engagement and subsequent weight loss. In a pilot feasibility trial, 56 adults with obesity were randomized to two Facebook-delivered weight loss interventions, one had 10% users incentivized to engage daily and the other did not. We compared conditions on engagement and weight loss, and then compared incentivized users and natural high engagers on weight loss. Participants were 46.3 (SD: 10.3) years and 89% female. The incentivized user condition had greater total engagement (p=0.0361), but weight loss did not differ (p=0.2096). Three natural superusers emerged in each condition. Natural superusers lost more weight than incentivized users (p=0.0358). Natural superusers’ posts elicited more comments than incentivized superusers (p=0.0107). Incentivized superusers may engage differently than natural superusers. Future studies should explore ways to promote engagement in online interventions.
dc.format.extent8 pages
dc.identifier.doi10.24251/HICSS.2017.457
dc.identifier.isbn978-0-9981331-0-2
dc.identifier.urihttp://hdl.handle.net/10125/41615
dc.language.isoeng
dc.relation.ispartofProceedings of the 50th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectsocial media
dc.subjectweight loss
dc.subjectonline social networks
dc.subjectFacebook
dc.subjectengagement
dc.titleThe Feasibility of Incentivizing Participation in an Online Social Network Weight Loss Program
dc.typeConference Paper
dc.type.dcmiText

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