Does AI Disclosure in Discriminatory Pricing Backfire? The Moderating Role of Price Sensitivity and Explanation of Price Differences

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dc.contributor.authorPeng, Xiao
dc.contributor.authorPeng, Xixian
dc.contributor.authorXu, Jingjun (David)
dc.date.accessioned2023-12-26T18:51:35Z
dc.date.available2023-12-26T18:51:35Z
dc.date.issued2024-01-03
dc.identifier.doi10.24251/HICSS.2023.822
dc.identifier.isbn978-0-9981331-7-1
dc.identifier.other0e69d4f9-f9f3-41f5-8757-fec6da21cf5f
dc.identifier.urihttps://hdl.handle.net/10125/107208
dc.language.isoeng
dc.relation.ispartofProceedings of the 57th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectArtificial Intelligence and Digital Discrimination
dc.subjectai disclosure
dc.subjectdiscriminatory pricing
dc.subjectexplanation
dc.subjectinferred motives
dc.subjectprice sensitivity
dc.titleDoes AI Disclosure in Discriminatory Pricing Backfire? The Moderating Role of Price Sensitivity and Explanation of Price Differences
dc.typeConference Paper
dc.type.dcmiText
dcterms.abstractThis research aimed to examine the moderating role of price sensitivity and explanation for price differences in the relationship between AI disclosure and consumers' revenge behavior, as well as to explore the potential mediating effect of inferred motives. A scenario-based lab experiment was conducted, involving 121 participants who engaged in an online airline ticket booking context. The findings of this study revealed that the positive impact of AI disclosure on revenge behavior was amplified among consumers with high price sensitivity, and this relationship was mediated by inferred motives. Additionally, the provision of explanations alongside AI disclosure was found to increase revenge behavior. These findings contribute to the understanding of consumers' psychological processes and revenge behavior within the context of discriminatory pricing empowered by AI. Moreover, the study offers practical implications for managers aiming to mitigate the negative consequences of discriminatory pricing.
dcterms.extent10 pages
prism.startingpage6858

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