Narrative Persuasion in Social Media: Case Studies of Reviews, Discussions, and News

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dc.contributor.authorXiao, Lu
dc.contributor.authorZikre, Aadil
dc.contributor.authorKarkhanis, Yash
dc.date.accessioned2024-12-26T21:06:41Z
dc.date.available2024-12-26T21:06:41Z
dc.date.issued2025-01-07
dc.description.abstractNarrative persuasion is a well-acknowledged powerful strategy. Yet there is limited work that showcases the connections between the amount of narrative content in a text and its persuasive power. We measured and compared the amount of narrative content in texts that are considered to hold more persuasive power versus less. Our investigation focused on three types of online contexts: reviews, discussions, and news. Our results show that in online reviews and discussions, persuasive texts tend to have more narrative content, whereas depending on the topic fake news may not differ from real news in terms of the amount of narrative content. One implication of the findings is that human beings’ intrinsic need to connect and the lack of connection support in social media communications amplify the persuasive power of any communication strategy that attempts to fill that need.
dc.format.extent10
dc.identifier.doi10.24251/HICSS.2025.340
dc.identifier.isbn978-0-9981331-8-8
dc.identifier.other1f535964-a5ec-4ff2-87ea-5d7ccbbf4fbb
dc.identifier.urihttps://hdl.handle.net/10125/109181
dc.relation.ispartofProceedings of the 58th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectSocial Media Influencers and Influencing
dc.subjectnarrative, online persuasion, online reviews, reddit
dc.titleNarrative Persuasion in Social Media: Case Studies of Reviews, Discussions, and News
dc.typeConference Paper
dc.type.dcmiText
prism.startingpage2812

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