Delivering Green Persuasion Strategies with a Conversational Agent: a Pilot Study

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dc.contributor.authorGiudici, Mathyas
dc.contributor.authorAbbo, Giulio Antonio
dc.contributor.authorCrovari, Pietro
dc.contributor.authorGarzotto, Franca
dc.date.accessioned2023-12-26T18:36:27Z
dc.date.available2023-12-26T18:36:27Z
dc.date.issued2024-01-03
dc.identifier.doi10.24251/HICSS.2024.099
dc.identifier.isbn978-0-9981331-7-1
dc.identifier.other127a6418-60fa-430d-9f8e-d319276e7f50
dc.identifier.urihttps://hdl.handle.net/10125/106476
dc.language.isoeng
dc.relation.ispartofProceedings of the 57th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectAnalytics and Decision Support for Green IS and Sustainability Applications
dc.subjectchatbot
dc.subjectenvironmental sustainability
dc.subjecthome automation systems
dc.subjectpersuasion
dc.subjectpersuasive technology
dc.titleDelivering Green Persuasion Strategies with a Conversational Agent: a Pilot Study
dc.typeConference Paper
dc.type.dcmiText
dcterms.abstractClimate change is undeniable. The drastic consequences it may have on our lives make a collective effort crucial. Our research explores how Conversational Agents (CAs) can persuade people into environmentally sustainable behaviors, particularly in domestic spaces where these technologies are becoming increasingly popular. In this research work, we conducted an empirical evaluation (N=29) exploring the effectiveness and stance towards the adoption of different persuasive strategies compared to a CA delivering messages referring to just one persuasion strategy. Furthermore, this contribution reports on a custom dialogue manager's implementation, designed to enable the execution of the experiment. Although study results suggested no significant difference in persuasion effectiveness and usability of the conversational agents, participants reported a significant difference in the perceptions of parasocial interactions and dialogue with the CA, preferring the one delivering multiple persuasive strategies.
dcterms.extent10 pages
prism.startingpage811

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Analytics and Decision Support for Green IS and Sustainability Applications