Data Thinking: A Canvas for Data-Driven Ideation Workshops

Abstract

New products and services increasingly follow a data-driven strategy, creating the need for designers, product developers, and teams of individuals to develop products and services with data in mind. This paper provides a data-informed ontology for visual collaboration tools. It presents a prototype of a canvas that could be used during data-oriented design thinking workshops. Using action design research, the Data Innovation Board is tested through iterative cycles of building, intervention, and evaluation and the results are analyzed using triangulation. The suggested data-informed ontology and the proposed canvas facilitate the development of data-driven products and services. The canvas helps teams sharpen their perspective on data challenges from the start and presents a more holistic view on data projects.