Love in Translation: The Co-Creation of Valentine's Day as a Market-Mediating Ritual

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dc.contributor.authorNariswari, Angeline
dc.date.accessioned2017-12-18T21:12:50Z
dc.date.available2017-12-18T21:12:50Z
dc.date.issued2015-05
dc.description.abstractThe purpose of this dissertation is to understand how market rituals spread within and between distinct cultural contexts, and how this process occurs in value co-creating service ecosystems. By integrating service-dominant (S-D) logic and the markets-as-practice framework, this study traces key micro, meso, as well as macro-level market practices to explore the systemic and collaborative aspects of market creation. The research project contributes to marketing scholarship by proposing a fractal model of market co-creation, which offers an alternative way of understanding markets that shifts away from a diffusion of goods perspective to a translation of practice approach. This study contributes to early efforts to conduct empirical work inspired by the S-D logic perspective. Specifically, the study explores the contested practice of Valentine’s Day in the emerging market of Indonesia as a means to investigate the dynamic multi-level processes of practice translation and institutionalization.
dc.description.degreePh.D.
dc.identifier.urihttp://hdl.handle.net/10125/51002
dc.languageeng
dc.publisherUniversity of Hawaii at Manoa
dc.relationTheses for the degree of Doctor of Philosophy (University of Hawaii at Manoa). Business
dc.subjectValentine's Day
dc.subjectMarketing
dc.titleLove in Translation: The Co-Creation of Valentine's Day as a Market-Mediating Ritual
dc.typeThesis
dc.type.dcmiText
dcterms.spatialIndonesia

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