Fitness Technology and Exercise Engagement: How Technology Affordances Facilitate Fitness Goal Attainment

Abstract

To realize desired health returns, fitness technology providers, users, and corporate wellness program managers need to understand how individuals’ different uses of fitness technologies influence their fitness experience and fitness goal achievements. Thus, this study draws on the theory of affordances and the concept of engagement to develop and empirically test a model of fitness technology use as goal-directed behavior. Doing so highlights the relationship between trying to use fitness technologies and trying to perform fitness activities with fitness goal attainment. Our results show that while actualized self-appraisal affordance amplifies users’ cognitive exercise engagement, cognitive exercise engagement does not significantly influence fitness goal attainment. Furthermore, actualized self-appraisal and social appraisal affordances enhance users’ emotional exercise engagement, positively influencing fitness goal attainment. Thus, facilitating the actualization of self-appraisal and social appraisal affordances that increase individuals’ emotional exercise engagement is essential to the effective use of fitness technologies.