Revitalizing Graduate Business Curriculum with Location Analytics Incorporating DEI & ESG

Abstract

This article explores the revitalization of the graduate business curriculum by incorporating location analytics. Despite the benefits of integrating location analytics in business education, its adoption in business schools is currently limited. By embracing spatial thinking, business schools can better prepare students for informed decision-making in critical areas such as diversity, equity, and inclusion (DEI); environmental, social, and governance (ESG); consumer marketing insights; and supply chain issues, to name a few. The article highlights the importance of effective course design, clear objectives, a learner-centric pedagogical framework, and robust assessment strategies. Additionally, it emphasizes the need for faculty development and collaboration, discusses challenges and future directions, and concludes with a call to action for business schools to prioritize the integration of location analytics, DEI, and ESG in their curricula.