Play, Playbour or Labour? The Relationships between Perception of Occupational Activity and Outcomes among Streamers and YouTubers

Simple item page
dc.contributor.authorTörhönen, Maria
dc.contributor.authorHassan, Lobna
dc.contributor.authorSjöblom, Max
dc.contributor.authorHamari, Juho
dc.date.accessioned2019-01-03T00:05:35Z
dc.date.available2019-01-03T00:05:35Z
dc.date.issued2019-01-08
dc.description.abstractThe increasing digitalization and gamification of different aspects of our lives has blurred the line between what we consider work and play. Therefore, our productivity may increasingly depend on how we negotiate and view our occupations and work. Through an online survey (n=382), this study examines the relationship between the perception of online video content creation as either work, play or equally as both, and the activities and income of these video content creators (streamers and YouTubers). The results indicate that those who view their content creation as work had the highest levels of activity and income, whereas those who associated their content creation with play, earned more income than those who regard their content creation equally as play and work. The results demonstrate the emergence of new forms of digital entrepreneurial practices in the work-oriented group, but also the highlight the increasing workification of our play activities.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2019.308
dc.identifier.isbn978-0-9981331-2-6
dc.identifier.urihttp://hdl.handle.net/10125/59694
dc.language.isoeng
dc.relation.ispartofProceedings of the 52nd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectLive Streaming Services
dc.subjectDigital and Social Media
dc.subjectDigital, Gamification, Media, Playbour, Video
dc.titlePlay, Playbour or Labour? The Relationships between Perception of Occupational Activity and Outcomes among Streamers and YouTubers
dc.typeConference Paper
dc.type.dcmiText

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
0254.pdf
Size:
666.36 KB
Format:
Adobe Portable Document Format
Download

Collections

Live Streaming Services