Play, Playbour or Labour? The Relationships between Perception of Occupational Activity and Outcomes among Streamers and YouTubers

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dc.contributor.author Törhönen, Maria
dc.contributor.author Hassan, Lobna
dc.contributor.author Sjöblom, Max
dc.contributor.author Hamari, Juho
dc.date.accessioned 2019-01-03T00:05:35Z
dc.date.available 2019-01-03T00:05:35Z
dc.date.issued 2019-01-08
dc.description.abstract The increasing digitalization and gamification of different aspects of our lives has blurred the line between what we consider work and play. Therefore, our productivity may increasingly depend on how we negotiate and view our occupations and work. Through an online survey (n=382), this study examines the relationship between the perception of online video content creation as either work, play or equally as both, and the activities and income of these video content creators (streamers and YouTubers). The results indicate that those who view their content creation as work had the highest levels of activity and income, whereas those who associated their content creation with play, earned more income than those who regard their content creation equally as play and work. The results demonstrate the emergence of new forms of digital entrepreneurial practices in the work-oriented group, but also the highlight the increasing workification of our play activities.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2019.308
dc.identifier.isbn 978-0-9981331-2-6
dc.identifier.uri http://hdl.handle.net/10125/59694
dc.language.iso eng
dc.relation.ispartof Proceedings of the 52nd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Live Streaming Services
dc.subject Digital and Social Media
dc.subject Digital, Gamification, Media, Playbour, Video
dc.title Play, Playbour or Labour? The Relationships between Perception of Occupational Activity and Outcomes among Streamers and YouTubers
dc.type Conference Paper
dc.type.dcmi Text
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