Pricing of Virtual Goods and Designing Game Challenge Level for Free-to-Play Mobile Games in the Presence of Copycat Competitors

Simple item page
dc.contributor.author Civelek, Ismail
dc.contributor.author Liu, Yipeng
dc.contributor.author Marston, Sean
dc.date.accessioned 2017-12-28T00:47:38Z
dc.date.available 2017-12-28T00:47:38Z
dc.date.issued 2018-01-03
dc.description.abstract In-game purchases, virtual currency, content design for heterogeneous consumers and strong competition are key challenges for mobile game providers. This study addresses determination of optimal game design strategies for game providers in the presence of heterogeneous players and copycat competitors. Moreover, this paper incorporates pricing of virtual goods/currency into the Free-to-Play (F2P) mobile game design via a duopoly model and characterizes the optimal strategies for game providers in terms of pricing of virtual goods/currency and the game challenge level.
dc.format.extent 6 pages
dc.identifier.doi 10.24251/HICSS.2018.166
dc.identifier.isbn 978-0-9981331-1-9
dc.identifier.uri http://hdl.handle.net/10125/50053
dc.language.iso eng
dc.relation.ispartof Proceedings of the 51st Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Internet of Things: Providing Services Using Smart Devices, Wearables, and Quantified Self
dc.subject Mobile games, free-to-play, virtual goods, virtual currency, in-app purchases
dc.title Pricing of Virtual Goods and Designing Game Challenge Level for Free-to-Play Mobile Games in the Presence of Copycat Competitors
dc.type Conference Paper
dc.type.dcmi Text
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
paper0166.pdf
Size:
365.65 KB
Format:
Adobe Portable Document Format
Description:
Download
Collections
Internet of Things: Providing Services Using Smart Devices, Wearables, and Quantified Self