Enabling Sociability When Using Virtual Reality Applications: A Design Science Research Approach

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dc.contributor.authorHolopainen, Jani
dc.contributor.authorMattila, Osmo
dc.contributor.authorParvinen, Petri
dc.contributor.authorPöyry, Essi
dc.contributor.authorTuunanen, Tuure
dc.date.accessioned2019-01-02T23:56:19Z
dc.date.available2019-01-02T23:56:19Z
dc.date.issued2019-01-08
dc.description.abstractImmersive virtual reality applications aim at providing an all-encompassing spatial experience where a user can feel like being in another world or dimension. The systems are inherently designed for individual use as the devices disconnect the user from the physical environment. However, the applications are seldom used alone. Specifically, when used for sales and marketing, the user often needs help from other people but also benefits from social interaction as a part of the experience. Design research methodology is applied to three iterative development versions of a virtual-reality application. The focus of the evaluation of the artifacts is in the social use emphasizing three sociability factors: shared knowledge, mutual trust and influence. According to the findings, the users prefer personal social interaction as a part of the experience. Thus, the social aspect should be emphasized in the service design.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2019.211
dc.identifier.isbn978-0-9981331-2-6
dc.identifier.urihttp://hdl.handle.net/10125/59613
dc.language.isoeng
dc.relation.ispartofProceedings of the 52nd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectMixed, Augmented and Virtual Reality: Co-designed Services and Applications
dc.subjectDecision Analytics, Mobile Services, and Service Science
dc.subjectcustomer experience, design science, sociability, user behavior, virtual reality
dc.titleEnabling Sociability When Using Virtual Reality Applications: A Design Science Research Approach
dc.typeConference Paper
dc.type.dcmiText

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Mixed, Augmented and Virtual Reality: Co-designed Services and Applications