Institutional Logics and Digital Collective Action at Amnesty International – the Decoder Initiative

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dc.contributor.authorSelander, Lisen
dc.contributor.authorJarvenpaa, Sirkka
dc.date.accessioned2019-01-03T00:44:26Z
dc.date.available2019-01-03T00:44:26Z
dc.date.issued2019-01-08
dc.description.abstractAs social movement organizations (SMOs) enter the platform economy to transform their processes and scale their impact, they have to reckon their traditional logic with the emerging logic of the platform organization. In this paper we examine the Decoder initiative at Amnesty International. The Decoder initiative introduced the global SMO into the uncharted territory of online microtasking of political activism. The platform allowed rapid scaling of repetitive unstructured data tasks to generate large quantities of standardized data, leveraging the work of thousands previously unaffiliated digital supporters around the world. While partially contrasting, we trace and examine the coexistence of the SMO and digital platform logics. We conclude with implications for theory and practice.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2019.722
dc.identifier.isbn978-0-9981331-2-6
dc.identifier.urihttp://hdl.handle.net/10125/60034
dc.language.isoeng
dc.relation.ispartofProceedings of the 52nd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectDigital Innovation
dc.subjectOrganizational Systems and Technology
dc.subjectInstitutional logics, collective action, digital platform
dc.titleInstitutional Logics and Digital Collective Action at Amnesty International – the Decoder Initiative
dc.typeConference Paper
dc.type.dcmiText

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