Service Failure and Consumers’ Satisfaction with the Healthcare Industry: Moderating Role of Recommendation
Service Failure and Consumers’ Satisfaction with the Healthcare Industry: Moderating Role of Recommendation
dc.contributor.author | Wang, Hao | |
dc.contributor.author | Liu, Shan | |
dc.contributor.author | Gao, Baojun | |
dc.contributor.author | Zhang, Jinlong | |
dc.date.accessioned | 2020-01-04T07:50:07Z | |
dc.date.available | 2020-01-04T07:50:07Z | |
dc.date.issued | 2020-01-07 | |
dc.description.abstract | This study explores the effects of service failure on different service attributes related to patients’ satisfaction (i.e., therapeutic effect and service attitude). We consider patients’ recommendation-seeking behavior and examine the moderating effects of recommendation before medical consultation and its differences between the online and offline word-of-mouth (WOM) recommendations. We collected over 3,000,000 reviews from a leading Chinese online health community to facilitate the empirical analysis. We use two ordinal logit models as bases and, find that service failure exerts a negative effect on patients’ both therapeutic effect satisfaction and service atti-tude satisfaction. Moreover, the effect of service fail-ure will be attenuated if patients seek recommenda-tions on doctors before consulting them. Moreover, the moderating effects of online WOM recommenda-tions is demonstrated to be lower than those of the offline ones. Our findings provide important perspectives for the literature and managerial suggestions for stakeholders. | |
dc.format.extent | 10 pages | |
dc.identifier.doi | 10.24251/HICSS.2020.402 | |
dc.identifier.isbn | 978-0-9981331-3-3 | |
dc.identifier.uri | http://hdl.handle.net/10125/64144 | |
dc.language.iso | eng | |
dc.relation.ispartof | Proceedings of the 53rd Hawaii International Conference on System Sciences | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | |
dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | |
dc.subject | Data-Driven Smart Health in Asia Pacific | |
dc.subject | haodf.com | |
dc.subject | online health community | |
dc.subject | recommendation | |
dc.subject | satisfaction | |
dc.subject | service failure | |
dc.title | Service Failure and Consumers’ Satisfaction with the Healthcare Industry: Moderating Role of Recommendation | |
dc.type | Conference Paper | |
dc.type.dcmi | Text |
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