Tell Me What You Want: Exploring the Impact of Offering Option Repertoires on Service Performance in Gig Economy

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dc.contributor.authorFu, Shaoxiong
dc.contributor.authorJiang, Yuting
dc.contributor.authorCai, Zhao
dc.contributor.authorLiu, Fei
dc.contributor.authorLim, Eric
dc.contributor.authorTan, Chee-Wee
dc.date.accessioned2020-01-04T07:19:10Z
dc.date.available2020-01-04T07:19:10Z
dc.date.issued2020-01-07
dc.description.abstractConfronted with an increasingly competitive business landscape for credence goods in the gig economy, sellers in e-marketplaces must effectively design their services by configuring the service offering specification options to enhance the visibility of their service offerings. Motivated by the gap between the configuration of service offering specification options and its impact on service quality and sales, this study builds on the competitive repertoire theory to advance a research model that seeks to unveil how the volume, complexity, and heterogeneity of service offering specification option repertoires affect service quality and sales. We empirically examined our hypotheses with a dataset comprising 3,307 lifestyle-themed credence goods observations from Fiverr, one of the largest e-marketplaces for gig economy in the world. We discover that the repertoire volume increases both service quality and sales whereas repertoire complexity only increases service quality. Repertoire heterogeneity does not significantly impact on service quality and sales.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2020.107
dc.identifier.isbn978-0-9981331-3-3
dc.identifier.urihttp://hdl.handle.net/10125/63846
dc.language.isoeng
dc.relation.ispartofProceedings of the 53rd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectThe Sharing Economy
dc.subjectcompetitive repertoire theory
dc.subjectgig economy
dc.subjectmarketplace platform
dc.subjectoption repertoires
dc.subjectsharing economy
dc.titleTell Me What You Want: Exploring the Impact of Offering Option Repertoires on Service Performance in Gig Economy
dc.typeConference Paper
dc.type.dcmiText

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