The Sharing Economy

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Now showing 1 - 9 of 9
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    Tell Me What You Want: Exploring the Impact of Offering Option Repertoires on Service Performance in Gig Economy
    ( 2020-01-07) Fu, Shaoxiong ; Jiang, Yuting ; Cai, Zhao ; Liu, Fei ; Lim, Eric ; Tan, Chee-Wee
    Confronted with an increasingly competitive business landscape for credence goods in the gig economy, sellers in e-marketplaces must effectively design their services by configuring the service offering specification options to enhance the visibility of their service offerings. Motivated by the gap between the configuration of service offering specification options and its impact on service quality and sales, this study builds on the competitive repertoire theory to advance a research model that seeks to unveil how the volume, complexity, and heterogeneity of service offering specification option repertoires affect service quality and sales. We empirically examined our hypotheses with a dataset comprising 3,307 lifestyle-themed credence goods observations from Fiverr, one of the largest e-marketplaces for gig economy in the world. We discover that the repertoire volume increases both service quality and sales whereas repertoire complexity only increases service quality. Repertoire heterogeneity does not significantly impact on service quality and sales.
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    Information Technology Investment, Environmental Hostility, and Firm Performance: The Roles of Family Ownership in an Emerging Economy
    ( 2020-01-07) Ning, Xue ; Khuntia, Jiban ; Kathuria, Abhishek ; Karhade, Prasanna
    This study examines the influence of family owner-ship on information technology (IT) investment and its impact on the moderating effect of environmental hostility on the relationship between a firm’s IT in-vestment and its performance in an emerging econ-omy context. We theorize that the roles of family ownership can be bi-directional under varying co-ningencies; thus comprehensive studies on family ownership are much needed. This study aims to ad-dress this research gap. A panel dataset of more than 3,000 large Indian publicly traded firms is used to test our theory. The results suggest that on the one hand, family ownership has a negative effect on IT investment, and on the other hand, when the external environment is hostile, family ownership can help to reduce the negative moderating impact of environ-mental hostility on the IT investment-firm perfor-mance relationship. Contributions and implications of our research are discussed.
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    Linking Privacy Concerns for Traceable Information and Information Privacy Protective Responses on Electric Scooter Sharing Platforms
    ( 2020-01-07) Li, Lin ; Lee, Kyung Young ; Yang, Sung-Byung ; Chang, Luke Younghoon
    Electric scooter (e-scooter) sharing platforms have taken over multiple cities across the globe. Yet, behind the craze, information privacy issue has been added to the list of concerns in this revolution of e-scooter sharing, as major companies and even governments’ regulatory bodies are alleged to collect and use traceable information generated by users’ routes without proper notice. We therefore attempt to conceptualize a new dimension of privacy concern (i.e., privacy concerns for traceable information: PCTI) in the context of e-scooter sharing platforms. In an attempt to understand users’ rising actions in protecting their privacy, we further examine the relationships among some antecedents, PCTI, and information privacy protective responses, drawing on the APCO macro model. Our research findings are expected to contribute to the body of knowledge on information privacy in the sharing economy context, and provide some practical implications to both users and industry members of e-scooter sharing services.
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    Modelling Work Effort of Workers in the Crowdsourcing Intermediary Market
    ( 2020-01-07) Liu, Ying ; Liu, Yong Mei ; Xiao, Bo
    This study examines crowdsourcing task characteristics (skill variety, task identity, task significance, autonomy, feedback, and task clarity) and the online work situation factor; that is, the trust in evaluations on work effort in the crowdsourcing intermediary market. An e-questionnaire was released as a crowdsourcing task on the Time Fortune website in China; data from 231 valid questionnaires were analyzed using SmartPLS 3 software. Results show that under the conditions of this study, crowdsourcing workers’ internal motivation has a significant positive relationship with their effort. Task autonomy and feedback have significant and positive relationship with internal motivation. Skill variety, task significance, task clarity, and task identity have no significant correlation with internal motivation. However, task clarity has a significant and positive relationship with work effort. The study also finds that the effect of workers’ trust in the task requester on work effort is mediated by internal motivation.
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    Does a Smile Open All Doors? Understanding the Impact of Appearance Disclosure on Accommodation Sharing Platforms
    ( 2020-01-07) Abramova, Olga
    Online photographs govern an individual’s choices across a variety of contexts. In sharing arrangements, facial appearance has been shown to affect the desire to collaborate, interest to explore a listing, and even willingness to pay for a stay. Because of the ubiquity of online images and their influence on social attitudes, it seems crucial to be able to control these aspects. The present study examines the effect of different photographic self-disclosures on the provider’s perceptions and willingness to accept a potential co-sharer. The findings from our experiment in the accommodation-sharing context suggest social attraction mediates the effect of photographic self-disclosures on willingness to host. Implications of the results for IS research and practitioners are discussed.
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    When Hosts Disclose Their Private Information on Accommodation Sharing Platforms: An Information Commercialization Perspective
    ( 2020-01-07) Hu, Jiang ; He, Wei ; Davis, Fred
    The proliferation of the Internet and platform economy has given rise to the sharing economy as a popular business model. While much research has focused on the economic and social benefits aspect, privacy issue in sharing economy is often overlooked. Drawing on the privacy calculus theory and the literature of information-as-a-commodity perspective, this study focuses on accommodation sharing platform Airbnb and aims to investigate the critical role of hosts’ information commercialization in leading to their private information disclosure behavior on the platform. This study fills in the research gap by theorizing the concept of information commercialization in accommodation sharing platforms and addressing its formation mechanisms and behavioral outcome.
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    Consumer Behavior Choice in the Era of Shared Mobility: The Role of Proximity, Competition, and Quality
    ( 2020-01-07) Zhang, John ; Tong, Daoqin ; Cui, Wencong
    Shared mobility services, which allow users to make point-to-point trips on an as-needed basis, have drastically impacted people’s travel behavior in the last few years. In this study, we propose a decision choice model to examine the factors that influence the restaurant choice of individuals who use shared mobility services. Our model incorporates key elements from the spatial interaction model and the theory of the individual decision making from economics. We analyze individuals’ travel behavior using trip-level data, along with point of interest data, restaurant reviews and average prices, and travel route characteristics. We find that the effect of proximity of a restaurant depends on the total distance of the trip. For shorter trips, an individual is less likely to choose a restaurant that is further away. However, if an individual decides to travel a long distance to a restaurant, she is more likely to choose a restaurant that is further. Additionally, with increasing travel distance (or competition) there is a decreased preference for a restaurant with a higher price. The quality (online reviews) of a restaurant does not seem to have a significant impact on the choice of the restaurant. Implications of the study are discussed.
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    User Roles on Peer-to-Peer Sharing Platforms: A Critical Review of the Literature and Recommended Remedies
    ( 2020-01-07) Hermes, Sebastian ; Maier, Manuel ; Hein, Andreas ; Böhm, Markus ; Krcmar, Helmut
    The success of sharing platforms such as Airbnb and Uber sparked interests in research, practice, and legislation in equal measures. However, studies about user roles on sharing platforms are very heterogeneous and have yet not dived into the theoretical complexity of these roles. In order to prevent incomparability of results and scattered theory building, this study reviews existing literature and identifies flaws in terminology and conceptualization of user roles and in applied measurement approaches. We discuss why these flaws matter and how they can be resolved. Finally, we propose a research agenda and emphasize to study the role of the prosumer, why different user roles lead to differences in constructs, and how the transition of user roles takes place.
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    Introduction to the Minitrack on The Sharing Economy
    ( 2020-01-07) Xiao, Bo ; Lim, Eric ; Tan, Chee-Wee