Rerouting Digital Transformations - Six Cases in the Airline Industry
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2019-01-08
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The purpose of this study is to understand how and why success criteria evolve in the course of a digital transformation initiative. Evolving success criteria can cloud planning processes and lead to post-hoc rationalizations, an observation that is often made but the underlying processes are hardly researched. This exploratory study does so by employing a qualitative approach with six embedded case studies of different digital transformation initiatives (DTIs) within a large European airline company. Our findings show how traditional business case approval practices, the degree of involvement of different stakeholders -each using different metrics-, the closeness in collaboration between these stakeholders and lastly the degree to which key-users embrace the digital solution during a DTI, all contribute to evolving success criteria. A discussion of the findings and limitations, implications for practice and suggestions for future research conclude the article.
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Making Digital Transformation Real, Internet and the Digital Economy, Digital transformation, Success criteria, Agility
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10 pages
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Proceedings of the 52nd Hawaii International Conference on System Sciences
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Attribution-NonCommercial-NoDerivatives 4.0 International
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