How Social Media Platforms Enhance User Engagement in Organizational Contexts: A Systematic Literature Review

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dc.contributor.authorLin, Lin
dc.contributor.authorVan Zoonen, Ward
dc.contributor.authorKoehnlein, Christian
dc.contributor.authorMoser, Klaus
dc.date.accessioned2024-12-26T21:06:30Z
dc.date.available2024-12-26T21:06:30Z
dc.date.issued2025-01-07
dc.description.abstractCompanies use both organization-specific (internal) and public social media platforms to enable interactions between their employees and customers. However, continued user engagement on these platforms often proves challenging. This study reviews factors influencing user engagement in organizational contexts. Technological features, individual characteristics, and organizational factors are examined. A systematic literature review identified, analyzed, and discussed 39 research papers. The results show that all three groups of determinants influence user engagement. In the internal organizational context, mobile platform availability and management support play a significant role. In the marketing context, platform features, individual motivations, and types of content are essential. Increased user engagement can positively affect employees’ performance and customers’ purchase intention, so the continued management and use of social media platforms are critical to a company's success.
dc.format.extent10
dc.identifier.doi10.24251/HICSS.2025.313
dc.identifier.isbn978-0-9981331-8-8
dc.identifier.othera92f1756-20d9-4c53-beab-4b3c3c7f7694
dc.identifier.urihttps://hdl.handle.net/10125/109153
dc.relation.ispartofProceedings of the 58th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectDigital and Social Media in Enterprise
dc.subjectindividual characteristics, organizational factors, organizational social media, technological features, user engagement
dc.titleHow Social Media Platforms Enhance User Engagement in Organizational Contexts: A Systematic Literature Review
dc.typeConference Paper
dc.type.dcmiText
prism.startingpage2571

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