Crafting Identity in League of Legends - Purchases as a Tool to Achieve Desired Impressions

Simple item page
dc.contributor.authorKordyaka, Bastian
dc.contributor.authorHribersek, Sidney
dc.date.accessioned2019-01-02T23:53:31Z
dc.date.available2019-01-02T23:53:31Z
dc.date.issued2019-01-08
dc.description.abstractWithin the industry of computer games, one game genre with increasing popularity is Multiplayer Online Battle Arena (MOBA). The diffusion of MOBAs within in the last decade is accompanied by a remarkable economic success and leaping revenues. This development is particularly interesting since MOBAs follow a free-to-play business model in which the majority of purchases consists of virtual items solely of hedonic value. Although research has already identified meaningful explanations in different contexts, an answer to the question what motivates players to purchase virtual items in the context of the most successful MOBA game League of Legends is still scarce. We use the social identity approach and self-presentation theory simultaneously to explain purchases, investigate predictors of self-presentation and explore effects of different self-presentation strategies (self-promotion, ingratiation, exemplification, intimidation, and supplication) on purchases. Results of our survey (n=209) indicate that identification and self-presentation hold the potential to explain purchases.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2019.182
dc.identifier.isbn978-0-9981331-2-6
dc.identifier.urihttp://hdl.handle.net/10125/59591
dc.language.isoeng
dc.relation.ispartofProceedings of the 52nd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectGamification
dc.subjectDecision Analytics, Mobile Services, and Service Science
dc.subjectleague of legends, purchase behavior, social identity, theory of self-presentation, virtual items
dc.titleCrafting Identity in League of Legends - Purchases as a Tool to Achieve Desired Impressions
dc.typeConference Paper
dc.type.dcmiText

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
0151.pdf
Size:
879.06 KB
Format:
Adobe Portable Document Format
Download

Collections

Gamification