Control vs Content: A Systematic Review of the Social Media Research Literature

Abstract

The rapid advancement of web 2.0 applications paved the way for the development of social media applications and the many features of these applications enable them to attract millions of users. Social media platforms have altered how people interact with the world and one another. Researchers in the field of Information Systems have investigated social media platforms and technologies extensively. Despite the growing number of studies on social media, however, the area remains under examined. Given the pace and consistency of innovation in this field, identifying directions for future studies of social media-related phenomena requires a careful review of the related research completed to date.