Grassroots Campaign in Technology-Enabled Elections: Madurai and Thiruvananthapuram in 2019 Indian Elections
Files
Date
2020-01-07
Authors
Contributor
Advisor
Department
Instructor
Depositor
Speaker
Researcher
Consultant
Interviewer
Narrator
Transcriber
Annotator
Journal Title
Journal ISSN
Volume Title
Publisher
Volume
Number/Issue
Starting Page
Ending Page
Alternative Title
Abstract
As a critical site of democratic action, grassroots electoral campaigning is undergoing a transition with the influence of internet affordances in the political mobilizational areas of narrative building, campaign management, data collection and analysis. Through an ethnographic study conducted in Madurai and Thiruvananthapuram during the months prior to the 2019 Indian Parliamentary Elections, the study attempts to map the technology adoption among political workers, in relation to their party/leaders, voters, and other stakeholders in the electoral landscape. Using the typology presented in the new repertoire of social movement action, the authors categorize internet-based and internet-supported campaigning tools, according to the threshold of risk and effort involved in undertaking the activities. Illustrating with perspectives from the grassroots political agents, the paper aspires to extend the literature related to digital political mobilization and contribute to the study of democratic systems.
Description
Keywords
Social Networking and Communities, elections, grassroots, india, internet, mobilization
Citation
Extent
10 pages
Format
Geographic Location
Time Period
Related To
Proceedings of the 53rd Hawaii International Conference on System Sciences
Related To (URI)
Table of Contents
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Rights Holder
Local Contexts
Collections
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.