Do Users Really Want “Human-like” AI? The Effects of Anthropomorphism and Ego-morphism on User’s Perceived Anthropocentric Threat

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dc.contributor.author Kim, Joohee
dc.contributor.author Im, Il
dc.date.accessioned 2023-12-26T18:36:10Z
dc.date.available 2023-12-26T18:36:10Z
dc.date.issued 2024-01-03
dc.identifier.isbn 978-0-9981331-7-1
dc.identifier.other 78379ed4-c227-4997-a792-7a167689fd4e
dc.identifier.uri https://hdl.handle.net/10125/106432
dc.language.iso eng
dc.relation.ispartof Proceedings of the 57th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Conversational AI and Ethical Issues
dc.subject anthropomorphism
dc.subject artificial intelligence
dc.subject ego-morphism
dc.subject perceived anthropocentric threats
dc.subject perceived intelligence
dc.title Do Users Really Want “Human-like” AI? The Effects of Anthropomorphism and Ego-morphism on User’s Perceived Anthropocentric Threat
dc.type Conference Paper
dc.type.dcmi Text
dcterms.abstract This paper aims to explore the development of a perceived anthropocentric threat (PAT) arising from the advancement of AI-based assistants (AIAs) beyond human capabilities. We highlight that while anthropomorphism offers valuable insights into human-AI interaction, it provides an incomplete understanding of advanced AIAs. To address this, we introduce the concept of ego-morphism, which emphasizes AIA’s unique behavior and attributes, shifting the focus away from mere human resemblances. Building upon prior research on anthropocentrism (belief that the humans are the center of the universe), we define PAT in the context of AI’s intelligence, autonomy, and ethical aspects. The study results reveal that when users perceive AIA as possessing its own ego, they are more likely to perceive PAT, particularly in cases where AIAs violate ethical values. The findings unveil new insights into the black box phenomenon through the lens of ego-morphism and its association with PAT. These findings show that individuals favor AIAs resembling humans as long as they exhibit human-like understanding of values and norms.
dcterms.extent 11 pages
prism.startingpage 477
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