Whose Advice Counts More – Man or Machine? An Experimental Investigation of AI-based Advice Utilization

Date

2021-01-05

Contributor

Advisor

Department

Instructor

Depositor

Speaker

Researcher

Consultant

Interviewer

Narrator

Transcriber

Annotator

Journal Title

Journal ISSN

Volume Title

Publisher

Volume

Number/Issue

Starting Page

4083

Ending Page

Alternative Title

Abstract

Due to advances in Artificial Intelligence (AI), it is possible to provide advisory services without human advisors. Derived from judge-advisor system literature, we examined differences in the advice utilization depending on whether it is given by an AI-based or human advisor and the similarity of the advice and their own estimation. Drawing on task-technology fit we investigated the relationship between task, advisor and advice utilization. In study A we measured the actual advice utilization within a guessing game and in study B we measured the perceived task-advisor fit for this game. The findings show that compared to human advisors, judges utilize advices of AI-based advisors more when the advice is similar to their own estimation. When the advice is very different to their estimation, the advices are used equally. Concluding, we investigated AI-based advice utilization and presented insights for professionals providing AI-based advisory services.

Description

Keywords

Artificial Intelligence-based Assistants, artificial intelligence, advice taking, judge-advisor system, distance effects, task-technology fit

Citation

Extent

10 pages

Format

Geographic Location

Time Period

Related To

Proceedings of the 54th Hawaii International Conference on System Sciences

Related To (URI)

Table of Contents

Rights

Attribution-NonCommercial-NoDerivatives 4.0 International

Rights Holder

Local Contexts

Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.