The Internet Companies’ Dance: A Longitudinal Strategic Grouping Analysis

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dc.contributor.authorReis, Carolina
dc.contributor.authorGrover, Varun
dc.date.accessioned2022-12-27T19:12:26Z
dc.date.available2022-12-27T19:12:26Z
dc.date.issued2023-01-03
dc.description.abstractThe Internet is embedded in all aspects of our life. Internet companies have proliferated, and their influence on shaping today’s economies, cultures, and societies has also grown. However, it is not clear how the Internet-based industry, its players, and their strategic orientations evolved. Through a longitudinal clustering analysis, this study explores the strategic orientations adopted by 103 public Internet-based businesses over the past 20 years at three different points in time (2000, 2010, and 2020). The results show that firms’ strategies changed from 2000 to 2010. From 2010 to 2020, we observed that some companies altered their strategy, while others kept a consistent strategic approach. The outcomes from these decisions are discussed to shed light on how companies (un)successfully navigated the digital transformation. These findings are also interpreted to form a basis for theory building.
dc.format.extent10
dc.identifier.doi10.24251/HICSS.2023.515
dc.identifier.isbn978-0-9981331-6-4
dc.identifier.other4b6632d2-d462-4ff4-858d-8fa0631ba766
dc.identifier.urihttps://hdl.handle.net/10125/103147
dc.language.isoeng
dc.relation.ispartofProceedings of the 56th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectMaking Digital Transformation Real
dc.subjectcluster analysis
dc.subjectcorporate power
dc.subjectinductive approach
dc.subjectinternet industry
dc.subjectstrategic groups
dc.titleThe Internet Companies’ Dance: A Longitudinal Strategic Grouping Analysis
dc.type.dcmitext
prism.startingpage4214

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