The Internet Companies’ Dance: A Longitudinal Strategic Grouping Analysis
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Date
2023-01-03
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4214
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Abstract
The Internet is embedded in all aspects of our life. Internet companies have proliferated, and their influence on shaping today’s economies, cultures, and societies has also grown. However, it is not clear how the Internet-based industry, its players, and their strategic orientations evolved. Through a longitudinal clustering analysis, this study explores the strategic orientations adopted by 103 public Internet-based businesses over the past 20 years at three different points in time (2000, 2010, and 2020). The results show that firms’ strategies changed from 2000 to 2010. From 2010 to 2020, we observed that some companies altered their strategy, while others kept a consistent strategic approach. The outcomes from these decisions are discussed to shed light on how companies (un)successfully navigated the digital transformation. These findings are also interpreted to form a basis for theory building.
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Making Digital Transformation Real, cluster analysis, corporate power, inductive approach, internet industry, strategic groups
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10
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Proceedings of the 56th Hawaii International Conference on System Sciences
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Attribution-NonCommercial-NoDerivatives 4.0 International
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