Digital Nudging to Reduce Product Returns in E-Commerce: Investigating Consumers' Intentions and Environmental Implications

Simple item page
dc.contributor.authorSchmitz, Julian
dc.contributor.authorSelter, Jan-Lukas
dc.contributor.authorFota, Anne
dc.contributor.authorSchramm-Klein, Hanna
dc.date.accessioned2024-12-26T21:05:09Z
dc.date.available2024-12-26T21:05:09Z
dc.date.issued2025-01-07
dc.description.abstractProduct returns in online fashion shopping pose significant environmental challenges. However, the frequency of clothing returns has increased, potentially intensifying climate change. To address this issue, behavioral interventions, such as digital nudging, hold promise for guiding consumers toward more environmentally friendly choices. Conducting an online experiment with 352 participants, we aimed to investigate the influence of DNs, such as default, social norm, graphical, incentive, and framing on consumers’ pro-environmental and purchase-usage related behavior. Moreover, drawing on goal framing theory, a second online experiment with 246 participants examines the mediating influence of consumers’ goal motivations. Our findings demonstrate that digital nudging effectively encourage pro-environmental behavior in fashion online shopping. Additionally, the study reveals the critical role of hedonic, normative and gain goal frames in shaping pro-environmental attitudes.
dc.format.extent10
dc.identifier.doi10.24251/HICSS.2025.112
dc.identifier.isbn978-0-9981331-8-8
dc.identifier.other85956f5e-1888-43d1-a8c4-1edb47c1931d
dc.identifier.urihttps://hdl.handle.net/10125/108950
dc.relation.ispartofProceedings of the 58th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectAnalytics and Intelligent Decision Support for Green IS and Sustainability Applications
dc.subjectdigital nudging, e-commerce, pro-environmental behavior, sustainability
dc.titleDigital Nudging to Reduce Product Returns in E-Commerce: Investigating Consumers' Intentions and Environmental Implications
dc.typeConference Paper
dc.type.dcmiText
prism.startingpage936

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
0093.pdf
Size:
388.26 KB
Format:
Adobe Portable Document Format
Download

Collections

Analytics and Intelligent Decision Support for Green IS and Sustainability Applications