Why Are People Duped by Healthcare Disinformation Campaigns?
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Date
2024-01-03
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136
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Health disinformation campaigns pose a serious threat to societal well-being. To better understand how these campaigns are propagated, this research evaluates how successful people are at identifying false health-related content. Using a survey methodology, a sample of 71 university students was asked to review 10 pairs of social media posts and determine their veracity. Mixed models were used to analyze successful detection of disinformation. Factors that affected participants’ judgements were qualitatively assessed. Participants demonstrated a 90% success rate when differentiating between true and false posts, indicating a high level of success when confronted with a choice between two posts. Commonly used indicators of honest and dishonest content were also identified. These insights offer a nuanced understanding of social media users’ evaluations of online content and can inform mitigation strategies designed to combat health disinformation campaigns.
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Adversarial Behavior in Collaboration and Social Media Systems, deception detection, disinformation, healthcare, social media
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10 pages
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Proceedings of the 57th Hawaii International Conference on System Sciences
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Attribution-NonCommercial-NoDerivatives 4.0 International
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