Why Are People Duped by Healthcare Disinformation Campaigns?

Date
2024-01-03
Authors
George, Joey F.
Mannina, Sophia
Contributor
Advisor
Department
Instructor
Depositor
Speaker
Researcher
Consultant
Interviewer
Annotator
Journal Title
Journal ISSN
Volume Title
Publisher
Volume
Number/Issue
Starting Page
136
Ending Page
Alternative Title
Abstract
Health disinformation campaigns pose a serious threat to societal well-being. To better understand how these campaigns are propagated, this research evaluates how successful people are at identifying false health-related content. Using a survey methodology, a sample of 71 university students was asked to review 10 pairs of social media posts and determine their veracity. Mixed models were used to analyze successful detection of disinformation. Factors that affected participants’ judgements were qualitatively assessed. Participants demonstrated a 90% success rate when differentiating between true and false posts, indicating a high level of success when confronted with a choice between two posts. Commonly used indicators of honest and dishonest content were also identified. These insights offer a nuanced understanding of social media users’ evaluations of online content and can inform mitigation strategies designed to combat health disinformation campaigns.
Description
Keywords
Adversarial Behavior in Collaboration and Social Media Systems, deception detection, disinformation, healthcare, social media
Citation
Extent
10 pages
Format
Geographic Location
Time Period
Related To
Proceedings of the 57th Hawaii International Conference on System Sciences
Table of Contents
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Rights Holder
Local Contexts
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.