Consumers’ Need for Negative Product Information Before Reading Reviews
Consumers’ Need for Negative Product Information Before Reading Reviews
dc.contributor.author | Hirschmeier, Stefan | |
dc.contributor.author | Tilly, Roman | |
dc.date.accessioned | 2020-01-04T08:01:38Z | |
dc.date.available | 2020-01-04T08:01:38Z | |
dc.date.issued | 2020-01-07 | |
dc.description.abstract | Negative product-related information is crucial to consumers in purchase decisions. Consumers perceive negative information stronger than positive, and next to a stronger perception, consumers also have a high demand for negative product aspects, as these show the problem areas of a product and can help avoid losses. But negative product-related information is not available in the product search process until the customer reads reviews at a very late phase of the decision process. Even though we know about a bias in perception of negative information, little is known about the exact need for negative product-related information during the search process. We examine the need for negative product-related information throughout the purchase-decision process for different product types. Insights about the need for negative product-related information can inform ecommerce platform providers how to design a better product search on their site. | |
dc.format.extent | 10 pages | |
dc.identifier.doi | 10.24251/HICSS.2020.508 | |
dc.identifier.isbn | 978-0-9981331-3-3 | |
dc.identifier.uri | http://hdl.handle.net/10125/64250 | |
dc.language.iso | eng | |
dc.relation.ispartof | Proceedings of the 53rd Hawaii International Conference on System Sciences | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | |
dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | |
dc.subject | Firm and User Generated Content in the Digital Economy: Key Players, Management and Impact | |
dc.subject | consumer decision making | |
dc.subject | hedonic product | |
dc.subject | negativity bias | |
dc.subject | user-generated content | |
dc.subject | utilitarian product | |
dc.title | Consumers’ Need for Negative Product Information Before Reading Reviews | |
dc.type | Conference Paper | |
dc.type.dcmi | Text |
Files
Original bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- 0410.pdf
- Size:
- 746.65 KB
- Format:
- Adobe Portable Document Format
- Description: