Video quality downgrades in live-streaming: Net-neutrality Implications for platforms

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dc.contributor.author Oh, Daesan
dc.contributor.author Han, Jin Soo
dc.contributor.author Park, Sung-Hyuk
dc.date.accessioned 2023-12-26T18:37:41Z
dc.date.available 2023-12-26T18:37:41Z
dc.date.issued 2024-01-03
dc.identifier.isbn 978-0-9981331-7-1
dc.identifier.other 9f9655ee-11c1-495f-9570-0b23be1362d9
dc.identifier.uri https://hdl.handle.net/10125/106607
dc.language.iso eng
dc.relation.ispartof Proceedings of the 57th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Technology and Analytics in Emerging Markets (TAEM)
dc.subject difference-in-difference (did)
dc.subject live streaming
dc.subject net neutrality
dc.subject switching cost
dc.subject video quality limitation
dc.title Video quality downgrades in live-streaming: Net-neutrality Implications for platforms
dc.type Conference Paper
dc.type.dcmi Text
dcterms.abstract This research aims to empirically estimate the actual impact on service end-users amid an emerging debate on net neutrality. Without net neutrality, internet service providers can require content providers to pay extra for their internet traffic usage. To save costs on network usage fees, Twitch, a live streaming platform, implemented a policy of limiting video quality (i.e., resolution of video), which is the form of an indirect cost to the users. Given that video quality is a critical factor in live streaming, we examine the effect of this policy on the behavior of the platform's users. The findings confirm that limiting video quality has a negative impact on both the suppliers and buyers of the platform, i.e., streamers and viewers. However, the effect is heterogeneous across channel popularity, as more popular channels have higher switching costs, making it challenging for users to switch platforms or leave easily.
dcterms.extent 10 pages
prism.startingpage 1827
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