Video quality downgrades in live-streaming: Net-neutrality Implications for platforms

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dc.contributor.authorOh, Daesan
dc.contributor.authorHan, Jin Soo
dc.contributor.authorPark, Sung-Hyuk
dc.date.accessioned2023-12-26T18:37:41Z
dc.date.available2023-12-26T18:37:41Z
dc.date.issued2024-01-03
dc.identifier.doi10.24251/HICSS.2024.229
dc.identifier.isbn978-0-9981331-7-1
dc.identifier.other9f9655ee-11c1-495f-9570-0b23be1362d9
dc.identifier.urihttps://hdl.handle.net/10125/106607
dc.language.isoeng
dc.relation.ispartofProceedings of the 57th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectTechnology and Analytics in Emerging Markets (TAEM)
dc.subjectdifference-in-difference (did)
dc.subjectlive streaming
dc.subjectnet neutrality
dc.subjectswitching cost
dc.subjectvideo quality limitation
dc.titleVideo quality downgrades in live-streaming: Net-neutrality Implications for platforms
dc.typeConference Paper
dc.type.dcmiText
dcterms.abstractThis research aims to empirically estimate the actual impact on service end-users amid an emerging debate on net neutrality. Without net neutrality, internet service providers can require content providers to pay extra for their internet traffic usage. To save costs on network usage fees, Twitch, a live streaming platform, implemented a policy of limiting video quality (i.e., resolution of video), which is the form of an indirect cost to the users. Given that video quality is a critical factor in live streaming, we examine the effect of this policy on the behavior of the platform's users. The findings confirm that limiting video quality has a negative impact on both the suppliers and buyers of the platform, i.e., streamers and viewers. However, the effect is heterogeneous across channel popularity, as more popular channels have higher switching costs, making it challenging for users to switch platforms or leave easily.
dcterms.extent10 pages
prism.startingpage1827

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