The Implications of Trust in the Sharing Economy – An Empirical Analysis of Uber

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dc.contributor.authorMittendorf, Christoph
dc.date.accessioned2016-12-29T02:09:27Z
dc.date.available2016-12-29T02:09:27Z
dc.date.issued2017-01-04
dc.description.abstractModern technologies, including mobile applications and Internet-based platforms, continuously foster the rise of the sharing economy. In this paper, we focus on Uber, a ridesharing platform that is one of the fastest growing startups worldwide. We take the perspective of a potential customer and investigate the implications of trust. In particular, we modify a research model by Gefen (2000) and investigate the influence of trust on the customers’ intentions: ‘Inquire about drivers’ and ‘Request a ride’. In this regard, we differentiate between ‘Trust in Uber’ and ‘Trust in drivers’, while incorporating the two antecedents: ‘Disposition to trust’ and ‘Familiarity with Uber’. The study employs survey data (n = 221) and structural equation modeling (CB SEM). Our results provide empirical evidence that ‘Trust in Uber’ influences the customers’ intentions, whereas the influence of ‘Trust in drivers’ is insignificant.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2017.703
dc.identifier.isbn978-0-9981331-0-2
dc.identifier.urihttp://hdl.handle.net/10125/41866
dc.language.isoeng
dc.relation.ispartofProceedings of the 50th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectDisposition to Trust
dc.subjectFamiliarity
dc.subjectSharing Economy
dc.subjectTrust
dc.subjectUber
dc.titleThe Implications of Trust in the Sharing Economy – An Empirical Analysis of Uber
dc.typeConference Paper
dc.type.dcmiText

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