An Answer to the Corporate COVID-19 Crisis: Examining Pandemic-Related Internal and External Corporate Social Responsibility and Its Impact on Worker Motivation Through Differential Mediation Pathways
An Answer to the Corporate COVID-19 Crisis: Examining Pandemic-Related Internal and External Corporate Social Responsibility and Its Impact on Worker Motivation Through Differential Mediation Pathways
Date
2022
Authors
Wampole, Ashley
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Alden, Dana L.
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Business Administration
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As one of the most historically devastating disasters, the COVID-19 pandemic has claimed the lives of millions and led to the demise of thousands of businesses. Surviving organizations have been faced with the question of how to keep their employees motivated. This study suggests that corporate social responsibility (CSR) initiatives may contribute to solving this challenge. Integrating theoretical perspectives from Maslow’s theory of motivation, social exchange theory, and social identity theory with previous research on CSR, this investigation develops a framework for determining whether employee perceptions of their company’s internal and external CSR efforts during the coronavirus pandemic, labeled as pandemic-related internal and external CSR, are directly and significantly related to worker motivation and whether these relationships are mediated through two pathways (via basic and non-basic needs fulfillment). To test this theory-based model, survey data was collected from a sample of union members (n = 510) working within the hospitality, food service, and healthcare industries in Hawaii during the COVID-19 pandemic. Results of structural equation modeling (SEM) revealed a significant positive relationship between pandemic-related internal CSR and worker motivation, and a significant negative association between pandemic-related external CSR and worker motivation. Analysis revealed that both basic and non-basic needs fulfillment competitively mediated the relationships between these two types of pandemic-related CSR and worker motivation. No significant differences were found, however, between the total effects of pandemic-related internal and external CSR on worker motivation. By bringing to light the complexities of these relationships, this study contributes to the literature on CSR, worker motivation, and disaster management and considers managerial implications that may help businesses survive the COVID-19 pandemic and other future crises that threaten the sustainability of the global economy.
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Business administration,
Management,
Corporate Social Responsibility,
COVID-19 Pandemic,
Disasters,
Motivation,
Needs Fulfillment
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117 pages
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