Acting Egoistically in a Crisis: How Emotions Shape Data Donations

Abstract

The spread of COVID-19 has affected all of us, be it financially, socially, or even physically. It has caused uncertainty and anxiety, which has put people into a "hot" mental state. Referred to as an empathy gap, people are assumed to make emotion-driven decisions in "hot" states compared to "cold" states, which contrasts with the normative assumption of rational decision-making in privacy research. Based on an experimental survey study among 445 participants, we investigate whether people's mental state interacts with individuals' information disclosure decision-making. We measure our research model in the context of actual health data donation, which constitutes a critical surveillance factor in the COVID-19 crisis. Thereby, we contribute to research by (1) investigating data donation behavior amid a crisis and (2) helping to explain further nuances of privacy decision-making and the importance of trust as a context-dependent driver of data donation.