Consulting in the Age of AI: A Qualitative Study on the Impact of Generative AI on Management Consultancy Services

Simple item page
dc.contributor.authorTronnier, Frederic
dc.contributor.authorBernet, Robin
dc.contributor.authorLöbner, Sascha
dc.contributor.authorRannenberg, Kai
dc.date.accessioned2024-12-26T21:04:19Z
dc.date.available2024-12-26T21:04:19Z
dc.date.issued2025-01-07
dc.description.abstractThe business model of management consultancies (MCs) traditionally relies on human expertise to address complex challenges of clients. Generative artificial intelligence (GenAI) has the potential to enhance efficiency and optimize processes in traditionally personalized and knowledge-intensive domains. By employing qualitative content analysis on 15 interviews with consultants from various MCs, this qualitative study investigates the impact of GenAI on the business model (BM) of MCs. Various subcategories for value creation, value proposition and value capturing, impacted by GenAI, are derived. The findings suggest that GenAI enhances process efficiencies, automates routine tasks and optimizes knowledge management, allowing consultants to focus on higher-value, creative tasks. New opportunities to reduce cost and to create additional revenue streams are identified, that come with additional challenges. The continued need for human-driven insights and client relationships remains critical, indicating that generative AI is viewed more as a strategic complement, rather than a replacement for consultants.
dc.format.extent10
dc.identifier.doi10.24251/HICSS.2025.017
dc.identifier.isbn978-0-9981331-8-8
dc.identifier.otherd404201a-bfd5-4417-9cce-12eb9be16948
dc.identifier.urihttps://hdl.handle.net/10125/108853
dc.relation.ispartofProceedings of the 58th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectAI and the Future of Work
dc.subjectbusiness model, chatgpt, consulting, generative ai, management consulting
dc.titleConsulting in the Age of AI: A Qualitative Study on the Impact of Generative AI on Management Consultancy Services
dc.typeConference Paper
dc.type.dcmiText
prism.startingpage128

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
0014.pdf
Size:
183.75 KB
Format:
Adobe Portable Document Format
Download

Collections

AI and the Future of Work