Classification of Experience for Proactive In-Car Function Recommendations Based on Customer Usage Data

Date

2024-01-03

Contributor

Advisor

Department

Instructor

Depositor

Speaker

Researcher

Consultant

Interviewer

Narrator

Transcriber

Annotator

Journal Title

Journal ISSN

Volume Title

Publisher

Volume

Number/Issue

Starting Page

883

Ending Page

Alternative Title

Abstract

Automotive companies can use data from connected vehicles to enhance customer experience. Driver assistance functions have a low usage rate, and appropriate proactive function recommendations can improve both usage rate and customer experience. Qualitative studies often drive the development, and functions are recommended using a rule-based system. We provide a patented machine learning-based classification concept to make intelligent function recommendations based on customer usage. Therefore, we classify customer experience based on the driving context. We defined how to create an experience label for a function activation context and evaluated the approach using 716,000 function activations collected from the customer fleet data by an automotive manufacturer. To improve the quality of the binary classification model, we defined geospatial key performance indicators that provide quantifiable measures for the performance of a function on a road section. Our results reveal that the novel classification concept is a viable solution for car function recommendations.

Description

Keywords

Big Data and Analytics: Pathways to Maturity, binary classification, connected car, ensemble models, geospatial data;, proactive services

Citation

Extent

10 pages

Format

Geographic Location

Time Period

Related To

Proceedings of the 57th Hawaii International Conference on System Sciences

Related To (URI)

Table of Contents

Rights

Attribution-NonCommercial-NoDerivatives 4.0 International

Rights Holder

Local Contexts

Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.