Investigating the Relationship Between User Ratings and Gamification – A Review of mHealth Apps in the Apple App Store and Google Play Store

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dc.contributor.author Schmidt-Kraepelin, Manuel
dc.contributor.author Thiebes, Scott
dc.contributor.author Sunyaev, Ali
dc.date.accessioned 2019-01-02T23:53:26Z
dc.date.available 2019-01-02T23:53:26Z
dc.date.issued 2019-01-08
dc.description.abstract Gamification of mHealth apps is regarded as a promising approach to counteract decreasing long-term motivation of mHealth app users. Although gamification has received tremendous attention from researchers interested in mHealth apps, little is known about the extent to which gamification is used in real world mHealth apps today and whether the implementation of gamification actually pays off for app developers by, for example, positively influencing user ratings. Within this research, we investigate the implementation of game mechanics for 1,000 apps from the Apple App Store and Google Play Store as well as the potential relationship between the degree of gamification of mHealth apps and their user ratings. While our results highlight a high degree of adoption of gamification for both app stores, they also indicate a positive relationship between the degree of gamification of an mHealth app and user ratings for the Apple App Store only.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2019.181
dc.identifier.isbn 978-0-9981331-2-6
dc.identifier.uri http://hdl.handle.net/10125/59590
dc.language.iso eng
dc.relation.ispartof Proceedings of the 52nd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Gamification
dc.subject Decision Analytics, Mobile Services, and Service Science
dc.subject Gamification
dc.subject User Reviews
dc.subject Health
dc.subject Mobile
dc.title Investigating the Relationship Between User Ratings and Gamification – A Review of mHealth Apps in the Apple App Store and Google Play Store
dc.type Conference Paper
dc.type.dcmi Text
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