The Optimal Experience: Social Identity and IT Identity as Antecedents of Group Flow in Social Media Use

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dc.contributor.authorCurley, Eric
dc.contributor.authorPolites, Greta
dc.date.accessioned2020-01-04T07:16:32Z
dc.date.available2020-01-04T07:16:32Z
dc.date.issued2020-01-07
dc.description.abstractSocial media is a popular platform for daily communication and collaboration which supports interaction with online groups and communities. Prior research has investigated flow experiences in social media but only from an individual perspective. In this article, we examine group flow in the context of social media use. The key role played by the IT artifact, as well as the social nature of such use, require the addition of two new antecedents to group flow: IT identity and social identity. We propose that in conjunction with traditional flow experiences, group members’ IT identity and social identification with the group will be strong predictors of group flow experiences. We further propose that group flow will lead to increased group exploration of the focal technology. Our research thus contributes to the growing literature on group flow by further developing its nomological network in social media usage contexts.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2020.082
dc.identifier.isbn978-0-9981331-3-3
dc.identifier.urihttp://hdl.handle.net/10125/63821
dc.language.isoeng
dc.relation.ispartofProceedings of the 53rd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectSocial and Psychological Perspectives in Collaboration Research
dc.subjectexploratory use
dc.subjectgroup flow
dc.subjectit identity
dc.subjectsocial identity
dc.subjectsocial media
dc.titleThe Optimal Experience: Social Identity and IT Identity as Antecedents of Group Flow in Social Media Use
dc.typeConference Paper
dc.type.dcmiText

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