Comparison of Voluntary versus Mandatory Vaccine Discussions in Online Health Communities: A Text Analytics Approach

Abstract

Vaccines are vital health interventions. However, they are controversial and some people support them while others reject them. Social media discussion and big data are a rich source to understand people’s insights about different vaccines and the related topics that concern most of them. This study aims to explore the online discussions about mandatory and voluntary vaccines using text analysis techniques. Reddit social platform is popular in online health discussion and thus data from Reddit is analyzed. The results show that different aspects are discussed for different types of vaccines. The discussion of mandatory vaccines is more interactive and is focused on the risks associated with them. Voluntary vaccines’ discussion is focused on their effectiveness and whether to get them or not. The study have important implications for health agencies and researchers as well as for healthcare providers and caregivers.