Gamification in Nutrition Apps – Users’ Gamification Element Preferences: A Best-Worst-Scaling Approach

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dc.contributor.authorBerger, Michelle
dc.contributor.authorJung, Carolin
dc.date.accessioned2020-12-24T19:15:09Z
dc.date.available2020-12-24T19:15:09Z
dc.date.issued2021-01-05
dc.description.abstractAn unhealthy diet has become a leading risk factor for many diseases. The use of gamification elements (GEs) in nutrition apps offers a promising approach to change the eating habit. But, the design of GEs is often insufficient, leading to low user retention. Hence, the consideration of the underlying context and the target users’ preferences is essential. By conducting a survey with 220 possible users following the best-worst-scaling method, we found that goals, performance graphs, progress bars, rewards, and levels were the most preferred GEs in nutrition context. Leaderboards, narratives, social interaction, and badges were less desired. On average, five elements are perceived as optimal by most survey participants. Compared to users’ preferences in education and physical activity contexts, similarities, but also differences, were found. Our findings contribute to a better understanding of contextual differences of GE preferences and provide starting points for further research on gamification.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2021.162
dc.identifier.isbn978-0-9981331-4-0
dc.identifier.urihttp://hdl.handle.net/10125/70774
dc.language.isoEnglish
dc.relation.ispartofProceedings of the 54th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectGamification
dc.subjectbest-worst-scaling
dc.subjectgamification
dc.subjecthealth behavior change
dc.subjectnutrition
dc.subjectuser preferences
dc.titleGamification in Nutrition Apps – Users’ Gamification Element Preferences: A Best-Worst-Scaling Approach
prism.startingpage1335

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