From Ads to Addiction: The Role of Online Gambling Advertising Spend in Problem Gambling Search Trends over a Decade

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dc.contributor.authorVargo, Chris
dc.contributor.authorHopp, Tobias
dc.contributor.authorGangadharbatla, Harsha
dc.contributor.authorPritha, Agarwal
dc.date.accessioned2024-12-26T21:06:21Z
dc.date.available2024-12-26T21:06:21Z
dc.date.issued2025-01-07
dc.description.abstractThis study examines the impact of online gambling companies’ ad expenditures on Google search behaviors related to gambling problems, using a decade of data (2014 – 2024). We contextualize the rise of problem gambling as a public health issue and discuss the limited, conflicting research on the effects of legalization and advertising. By analyzing Google Trends data as a proxy for gambling addiction, we find that problematic gambling-related searches have increased over time. Although the legality of gambling does not significantly influence search behaviors, increased advertising expenditures are positively correlated with higher search volumes for gambling problems, particularly following the 2018 legalization of sports betting. This relationship strengthens over time, suggesting that sustained exposure to gambling ads may contribute to rising problem gambling behaviors.
dc.format.extent10
dc.identifier.doi10.24251/HICSS.2025.288
dc.identifier.isbn978-0-9981331-8-8
dc.identifier.other683f8338-bdd6-489d-b097-bad01e5f5c70
dc.identifier.urihttps://hdl.handle.net/10125/109128
dc.relation.ispartofProceedings of the 58th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectCommunication, Digital Conversation, and Media Technologies
dc.subjectadvertising, gambling addiction, online gambling, sports gambling
dc.titleFrom Ads to Addiction: The Role of Online Gambling Advertising Spend in Problem Gambling Search Trends over a Decade
dc.typeConference Paper
dc.type.dcmiText
prism.startingpage2352

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