How Does Fundraiser-claimed Product Innovation Influence Crowdfunding Outcomes

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dc.contributor.authorZhang, Min
dc.contributor.authorTong, Ling
dc.contributor.authorLiu, Jiazi
dc.contributor.authorLiu, Wei
dc.contributor.authorFan, Weiguo (Patrick)
dc.date.accessioned2022-12-27T19:09:56Z
dc.date.available2022-12-27T19:09:56Z
dc.date.issued2023-01-03
dc.description.abstractThe crowdfunding platforms have always been dedicated to supporting and inspiring innovative, and creative campaigns. However, limited research has been done to examine the fundraiser-claimed product innovation in campaign descriptions and its relation to fundraising performance. In this paper, we aim to tackle this important yet understudied problem. More specifically, we adopt a deep learning-based approach to extract sentences that contain innovation claims from project descriptions. We then conduct an empirical analysis to study the relation between fundraiser-claimed product innovation and crowdfunding performance by using a large sample consisting of 11,521 projects collected from Kickstarter across 4 project categories. Findings show a statistically significant association between fundraiser-claimed product innovation and crowdfunding performance. Additionally, the number of focal project innovation claims has a curvilinear relationship (inverted ā€˜Uā€™ shape) with crowdfunding performance. Our study contributes to both product innovation detection and crowdfunding literature by demonstrating the association between product innovation presentation and crowdfunding performance.
dc.format.extent9
dc.identifier.doi10.24251/HICSS.2023.462
dc.identifier.isbn978-0-9981331-6-4
dc.identifier.other81d487b8-2af8-42b6-b1b8-fa85f203b349
dc.identifier.urihttps://hdl.handle.net/10125/103093
dc.language.isoeng
dc.relation.ispartofProceedings of the 56th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectEconomic and Societal Impacts of Technology, Data, and Algorithms
dc.subjectcrowdfunding
dc.subjectdeep learning
dc.subjectproduct innovation
dc.subjecttext mining
dc.titleHow Does Fundraiser-claimed Product Innovation Influence Crowdfunding Outcomes
dc.type.dcmitext
prism.startingpage3777

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