How Does Fundraiser-claimed Product Innovation Influence Crowdfunding Outcomes
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2023-01-03
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3777
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The crowdfunding platforms have always been dedicated to supporting and inspiring innovative, and creative campaigns. However, limited research has been done to examine the fundraiser-claimed product innovation in campaign descriptions and its relation to fundraising performance. In this paper, we aim to tackle this important yet understudied problem. More specifically, we adopt a deep learning-based approach to extract sentences that contain innovation claims from project descriptions. We then conduct an empirical analysis to study the relation between fundraiser-claimed product innovation and crowdfunding performance by using a large sample consisting of 11,521 projects collected from Kickstarter across 4 project categories. Findings show a statistically significant association between fundraiser-claimed product innovation and crowdfunding performance. Additionally, the number of focal project innovation claims has a curvilinear relationship (inverted āUā shape) with crowdfunding performance. Our study contributes to both product innovation detection and crowdfunding literature by demonstrating the association between product innovation presentation and crowdfunding performance.
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Economic and Societal Impacts of Technology, Data, and Algorithms, crowdfunding, deep learning, product innovation, text mining
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9
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Proceedings of the 56th Hawaii International Conference on System Sciences
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Attribution-NonCommercial-NoDerivatives 4.0 International
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