Hawai‘i-grown tea: a market feasibility study executive summary

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2011-09
Authors
Nakamoto, Stuart T.
Gonsowski, Jie
Hamasaki, Randall
Petersen, Elyse
Seguritan, Aurencio
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University of Hawaii
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Abstract
This report is a feasability study for developing tea into a viable and sustainable industry for the state of Hawai‘i. It examines the economic potential of a Hawai‘i tea industry and provides guidelines for the development of the industry to a mature stage in the product's life cycle.
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camellia sinensis, processing, marketing, oolong, black, green, white, mealani, hawaii tea society, financial analysis, swot
Citation
Nakamoto ST, Gonsowski J, Hamasaki R, Petersen E, Seguritan A. 2011. Hawai‘i-grown tea: a market feasibility study executive summary. Honolulu (HI): University of Hawaii. 16 p.
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16 pages
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