Hashtags on Instagram: Self-created or Mediated by Best Practices and Tools?

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dc.contributor.authorDorsch, Isabelle
dc.date.accessioned2020-01-04T07:43:36Z
dc.date.available2020-01-04T07:43:36Z
dc.date.issued2020-01-07
dc.description.abstractSocial media enables conversations mediated through documents as texts, audio, images, or videos. Likewise, hashtags became an essential medium for social media communication. Instagram is well-known as one of the current platforms for hashtagging. This exploratory study investigates how hashtags used on Instagram became established in respect of self-creation and best practices or tools. The analysis is based on data obtained from an online survey (N = 1,006) of Instagram users. 55.7% of the respondents use hashtags on Instagram. Only self-created hashtags are assigned by 41.4%, whereas 58.6% are (sometimes) inspired by others. Best practices and tools based on friends/other users or Instagram functions are more frequently used in contrast to offers from influencers or third-parties (e.g. guides, hashtag-sets). Furthermore, the majority does not intentionally use false hashtags. This study enables a first overview of the Instagram users’ hashtagging creation behavior and selection process.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2020.338
dc.identifier.isbn978-0-9981331-3-3
dc.identifier.urihttp://hdl.handle.net/10125/64080
dc.language.isoeng
dc.relation.ispartofProceedings of the 53rd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectMediated Conversation
dc.subjectbest practice
dc.subjecthashtag
dc.subjectinstagram
dc.subjectsocial media
dc.subjectuser behavior
dc.titleHashtags on Instagram: Self-created or Mediated by Best Practices and Tools?
dc.typeConference Paper
dc.type.dcmiText

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